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Setup Phase

Set up your team and get ready to start the logo sprint.

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Logo Sprint Workflow

Track your team's progress through each phase of the logo design sprint.

1

Brief Builder

Create a design brief using category cards

⏱ī¸ 10 minutes
Pending
2

Thumbnail Sketching

Create 12-20 logo thumbnails, star top 3

⏱ī¸ 15 minutes
Pending
3

Vector & Style Tile

Digitize strongest concept, choose fonts and colors

⏱ī¸ 12 minutes
Pending
4

Mockups

Apply logo to 2 real-world contexts

⏱ī¸ 10 minutes
Pending
5

Presentation & Critique

Present rationale and engage in TAG critique

⏱ī¸ 8 minutes
Pending

Sprint Resources

Design Guidelines

Burton Tech Brand Elements:

  • Mascot: Scorpions
  • Colors: Gold (#FFD700) & Black (#000000)
  • Initials: BT

Logo Principles:

  • Simple
  • Memorable
  • Versatile
  • Appropriate
  • Timeless

Design Tools

Burton Tech NotebookLM (AI Research) Canva (Free Design Tool) DaFont (Free Fonts) Printify (Mockups)

Sentence Frames

Design Rationale:

"Our logo represents ____ using ____ to symbolize ____."

TAG Critique:

Tell: "One strength I notice is ____ because ____."
Ask: "Could you clarify how ____ connects to Burton Tech?"
Give: "A change to test is ____ so that ____."

Category Cards

Mix these elements to create your design brief:

School Area
Academics Athletics Arts Technology Spirit/Pride Community
Tone/Personality
Bold Professional Modern Classic Energetic Fierce
Audience
Students Faculty Parents Community Alumni Everyone
Constraints
Works on jerseys Small & large sizes Black & white friendly Simple shapes only Must include "BT" Scorpion element
Example Brief:

"Design a bold logo for Burton Tech athletics that appeals to students and works on jerseys."

Category Cards

Mix these categories to create your design brief:

đŸĢ School Area

Athletics Academics Arts Technology Leadership School Spirit

🎨 Tone/Personality

Bold Modern Classic Dynamic Professional Energetic

đŸ‘Ĩ Audience

Students Faculty Parents Community Alumni Prospective Students

⚡ Constraints

Works on jerseys Black & white friendly Scales to 1 inch Social media ready Embroidery safe Print friendly
Example Brief:
"Design a bold logo for Burton Tech athletics that appeals to students and works on jerseys."

AI Research

Burton Tech NotebookLM Research

Research topics to explore:

  • Burton Tech history and mascot origins
  • Logo design principles and best practices
  • Color psychology for gold and black
  • Typography for school identity
  • Scorpion symbolism and meaning

Category Cards

Mix and match these categories to create your design brief:

School Area

Athletics Academics Arts Technology School Spirit Student Life

Tone/Personality

Bold Friendly Professional Modern Energetic Classic

Audience

Students Parents Teachers Community Alumni Visitors

Constraints

Works on jerseys Must be readable small Black and white only Square format Simple shapes only No text required
Example Brief: "Design a bold logo for Athletics at Burton Tech (Scorpions, Gold & Black) for students that works on jerseys."

Worksheets

Assessment & Reflection

Self-Assessment Rubric

Collaboration & Roles (0-4 points)

Design Principles (0-4 points)

Technical & Mockups (0-8 points)

Total Score: 0/16

Reflection

Exit Ticket

Today I learned our school logo should because .

Design Rationale

Our logo represents using to symbolize .